Top Trends In Video Marketing

Introduction:

Over the last few years, digital marketing has found a vital space for itself in a company’s marketing plans and strategies. A prominent aspect of the digital marketing space is video marketing. Video marketing is the latest trend regarding a business’s medium to communicate with its target audience. Explainer videos for their products, promoting newly launched products or services, awareness videos about new offers or schemes, and in many more ways videos have helped businesses in marketing their brand creativity and thereby enhance their sales. With the significance of video marketing growing by leaps and bounds let’s have a look at the latest trends in video marketing.



Some Trends in Video Marketing 


eLearning


We don’t need a brick-and-mortar classroom, nor do we need the chalk-and-talk method only anymore. Learning can now be done virtually, online. The adoption of the eLearning trend is growing steadily across the globe. It’s a flexible concept to render learning to a diverse set of people via videos. This impactful, informative, and powerful online training material can help the learner understand the concepts thoroughly.


Vlogs


Vlogging is in complete vogue! A video blog has grown from a mere fun time hobby to becoming a radical tool of video marketing. The appealing, entertaining, and personal approach a vlog carries helps businesses utilize it for their marketing purposes. Vlogs combine the beauty and advantages of blogging and streaming. An embedded video along with supporting content, images, and text is a growing trend in video marketing allowing vloggers to earn well through them!


Live Streams


Live streaming has gained increasing popularity because the matter that you see on the live video is real-time and unadulterated. This is also economical and does not need much of an investment. It also does not incur additional costs of editing etc. Live videos can be saved, retained, and officially uploaded whenever required for promotional purposes.


In Sync with The Device


Videos are viewed across various platforms and on multiple devices. It is essential that the format of the video must adapt to the device. While earlier video formats were mainly horizontal, increasing use on the internet over phones and tablets has made video formats go vertical. An intermediate alternative is square videos that use appropriate screen space and receive more engagement.


360 Degree Videos


These videos are apparently the next big thing! 360-degree videos are a splendid form of videography that can put across content in an extremely impressive way. They help the user to control the point of view and the narrative. Such videos connect with a viewer’s psyche more deeply than the usual videos. Hence businesses have now started incorporating 360-degree videos in their online marketing plans.


Wrapping Up


Once your core mission, vision, target audience, and business goal are clear, video marketing helps a company’s marketing content to come across attractively and with a personal approach. The above-mentioned techniques and trends in video marketing will help your business to increase its market reach with limited monetary investments.


Why 3S Studio?


3S Studio Pvt Ltd is a well-known media production house in India helping many business owners in getting the best ever audio and video production services for their company. With the help of our expert and experienced team of talented video professionals, we guarantee 100% user-engaging videos which can directly boost their business revenue. 


Get in touch with us if you are looking for a video production house, share your requirements with us at:- sanjaychadha@3sstudio.in or you can also call us at:- +91 9811241103


Location: Delhi, India

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